Docs: Custom form reference
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A form is generated with a random reference.
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You can change the reference to something more meaningful.
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So that the link to the form is more memorable.
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Custom form reference is a premium feature.
Form reference restrictions
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Not available for the Free and Starter membership tiers.
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Currently only enabled for Pro membership tiers.
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It must be unique, and related to the account holder.
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The chosen reference will be checked for suitability.
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As the reference will be used in URLs the reference must be URL safe.
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Alphanumric characters, full-stop/period, dash/hyphen and underscores are allowed.
Example form references
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These if unique and related to the account are acceptable references
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Domain names
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example.com ➠
ltrbx.io/example.com
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letterbox.tech ➠
ltrbx.io/letterbox.tech
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Some are domain sub folders but note no slashes /
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example.org-contact
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example.com-customer-service
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example.com-texas_austin
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Some can be campaigns
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example.com-summer-sale
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example.com-world-cup
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Some however can be anything if approved unique enough
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some-town-big-event ➠
ltrbx.io/some-town-big-event
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famous-charity ➠
ltrbx.io/famous-charity
Bad examples
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These will not be accepted
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Containing slashes or other characters
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example.com/contact
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example.org-annual_report(2025)
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Containing non URL accepted A-Z characters
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example.com-接触
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example.no-årsrapport
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Not unique enough
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myform
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annualparty
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contact
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Not related to the account
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competitor.com-contact
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famousdrinkscompany.com
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gmail.com
Create a custom form reference
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In your profile for each form you can create/modify its custom form reference.
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Or contact Letterbox to discuss a specific custom form reference.